Insights, strategies, and expertise in brand communications
However, I come from a slightly different school of thought. My belief is that business is a tool of societal change. What do I mean by that? A lot of people rightfully see business as just a way of making money. The idea is you have a skill, you build an organization, you provide your services to whoever pays for it, they pay you, and that's the end of the story.
Read MoreThe world of branding is shifting—boldly, controversially, and sometimes chaotically. A recent case in point? Jaguar Land Rover’s (JLR) ongoing rebranding saga, now making global headlines not just for its bold vision, but for the backlash that followed.
Read MoreNigeria’s business landscape is more competitive and connected than ever. Companies—from fintechs and banks to insurers and FMCG giants—must craft agile brand strategies to stand out. Recent insights show top Nigerian brands (UBA, First Bank, Access Bank) are investing in innovation, digital channels, and customer experience to reinforce trust and loyalty. At Touchstone Limited, we see the following trends shaping brand strategy today:
Read MoreThis historic triumph resonated deeply with Nigerians across the globe. President Bola Ahmed Tinubu congratulated the Super Falcons, praising their perseverance and highlighting their victory as a powerful symbol of national unity and pride. He remarked, "This victory exemplifies the determination and indomitable spirit of our nation."
Read MoreIn 2007, the Nigerian business world witnessed a branding phenomenon that still echoes across boardrooms today. First Bank of Nigeria launched its ambitious ₦100 billion Hybrid Offer—branded boldly as “The Big One”—and what followed was nothing short of legendary.
Read MoreIn a recent reflection, Steven Bartlett captured a shift that every entrepreneur needs to understand: "The game is no longer just about who has the best code or tech. The world that's forming in front of us is about who knows how to reach people—who knows how to make them feel something."
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