Tips on Personal Branding

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Personal Branding Tips

IF YOU DON’T SHOW UP ON GOOGLE, YOU DON’T EXIST… IT’S SCARY BUT TRUE – Will Ferrell

Every one of us is a brand. Personal branding by definition is the process by which we market ourselves to others.

  1. Discover your brand: brand discovering is about figuring out what you want to do for the rest of your life!!!

    1. Setting goals,
    2. Writing down a mission,
    3. Vision,
    4. Personal brand statement
  • What are your goals?
  • What makes you unique?
  • What are your passions?
  • How are you currently perceived?
  • How are you perceived in your personal and professional relationships?
  • What do your online profiles say about you?
  • What does Google say about you?

 

  1. Create your brand.

  • Create your new professional photos for your new personal brand
  • How can you show your knowledge and story online?
  • What name and slogan do you want to be known as?
  • How will you stand out?
  • What is your strategy and long term goal?

 

  1. Create your tools.

  • Business card
  • Resume/cover letter/references document
  • Portfolio
  • Blog/website
  • Linkedin profile
  • Facebook profile
  • Twitter profile
  • Wardrobe: your personal style is tangible and extremely important for standing out from the crowd
  • Email address

  1. Create your content: create original content that expresses your personal brand online and on social media.

  2. Listen, talk and share:

  • What news stories does your personal brand need to know and share?
  • How can you become an expert in your field?
  • How can you show that you are an expert?

In summary, there are three steps to personal branding:

  • Discover your core identity; your passion.
  • Differentiate yourself; what makes you unique!
  • Show your brand; keep online visibility, build credibility.

 

…culled from slideshare.net