IF YOU DON’T SHOW UP ON GOOGLE, YOU DON’T EXIST… IT’S SCARY BUT TRUE – Will Ferrell
Every one of us is a brand. Personal branding by definition is the process by which we market ourselves to others.
5 Personal Branding Tips for Your Brand
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Discover your brand: brand discovering is about figuring out what you want to do for the rest of your life!!!
- Setting goals,
- Writing down a mission,
- Vision,
- Personal brand statement
- What are your goals?
- What makes you unique?
- What are your passions?
- How are you currently perceived?
- How are you perceived in your personal and professional relationships?
- What do your online profiles say about you?
- What does Google say about you?
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Create your brand.
- Create your new professional photos for your new personal brand
- How can you show your knowledge and story online?
- What name and slogan do you want to be known as?
- How will you stand out?
- What is your strategy and long term goal?
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Create your tools.
- Business card
- Resume/cover letter/references document
- Portfolio
- Blog/website
- Linkedin profile
- Facebook profile
- Twitter profile
- Wardrobe: your personal style is tangible and extremely important for standing out from the crowd
- Email address
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Create your content: create original content that expresses your personal brand online and on social media.
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Listen, talk and share:
- What news stories does your personal brand need to know and share?
- How can you become an expert in your field?
- How can you show that you are an expert?
In summary, there are three steps to personal branding:
- Discover your core identity; your passion.
- Differentiate yourself; what makes you unique!
- Show your brand; keep online visibility, build credibility.
…culled from slideshare.net