Before rushing into rebranding, there are activities that you need to engage in. These activities show you the truth – if you really need to rebrand or just up your game! Now the questions is – What are the things or activities i should engage in before rebranding?
Things You Should Do Before Rebranding
- Conduct Research: This is a very important step and activity because it opens the way to a lot of questions – What are we doing wrong? What is going on around us? Where and Who are our customers? Have they moved on? and so on. Research can be done by the company itself or by an external body for thorough examination for unbiased results.
- Retool your Brand, Product or Company: Retooling is what you do ultimately before you engage in rebranding. Retooling activities include changing the brand, company or product approach, finding new ways of doing things – Do experimentation based on the research result to know if when you change things, it would succeed.
- Identify the Problem: In most cases the main reason for rebranding is to solve a problem therefore before thinking of rebranding you need to identify the problems. It helps if you list out the problems and clear way of solving those problems.
- Predict a Successful Rebrand: It is not news that rebranding is a risk. It can be successful and it can also fail if not conducted well. I you are a leaning towards the idea of rebranding, believe and predict a successful rebranding project based on strong hard facts from research.